Personetics & Atomic partner on in-app deposit switching

Personetics has partnered with Atomic to add direct deposit and bill payment switching to digital banking apps. The agreement combines Personetics' transaction intelligence with Atomic's switching tools in a single in-app service.

The arrangement is intended to help banks identify when customers may be most likely to move salary payments or recurring bills, then offer that option within the banking app. The service also tracks whether customers complete those actions, giving banks data on uptake and results.

Deposit switching has become a priority for banks seeking a larger share of customers' primary banking activity. But many existing offers rely on broad marketing campaigns or separate tools, adding steps for users and making it harder for banks to connect a switching prompt to a change in account funding.

Under the partnership, Personetics will analyse transaction activity to identify signals such as external financial activity, income flows, bill payment patterns and the depth of a customer's relationship with the bank. Atomic's technology is embedded in the digital banking journey, allowing users to act on a prompt without leaving the app.

Embedded Journey

The partnership creates a single process for banks to design, trigger, execute and measure switching journeys. It is intended to replace more fragmented systems in which customer insight, offer delivery and completion tracking sit in separate products.

Personetics positions its platform around what it calls cognitive banking, using customer data and transaction analysis to generate prompts and actions within banking channels. Adding Atomic extends that model into direct deposit and bill switching, an area where banks have been looking for simpler ways to capture regular inflows and recurring payments.

Atomic is known for embedded financial connectivity and says it works with more than 195 financial institutions and fintech firms, including nine of the 10 largest financial institutions and 12 of the top 20 fintechs. The company first established itself in direct deposit switching before expanding into payment method updating and bill and subscription management.

The partnership reflects a broader push by financial institutions to turn insights about customer behaviour into immediate in-app actions. Banks have invested heavily in artificial intelligence and transaction data analysis, but converting those insights into completed customer actions within a banking app remains a challenge.

By keeping the switching process native to the app, the companies argue banks can reduce the friction that often leads users to abandon a task. Tracking each interaction is also intended to help banks refine the timing and presentation of offers over time.

Executive Views

Udi Ziv, Chief Executive Officer of Personetics, described the partnership as part of the company's broader product direction.

"Atomic's capabilities are a natural fit with our Cognitive Banking vision and our open platform roadmap, enabling banks to move beyond insights to deliver contextual financial actions that drive measurable business outcomes," said Ziv.

Jordan Wright, Chief Executive Officer and Co-founder of Atomic, said the deal is focused on bringing action closer to customer insight in everyday banking.

"By partnering with Personetics, we're enabling banks to bring highly relevant, real-time insights into everyday banking experiences, and seamlessly turn those insights into financial action," said Wright. "Together, we help banks deepen relationships while delivering measurable business outcomes."

The companies did not disclose financial terms. They said the combined offering will let banks manage contextual switching strategies within a unified digital experience while measuring how those interactions contribute to deposit growth.