Customer retention stories

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.

Nutanix rolls out multitenant cloud tools, partner verification and migration pricing to lure service providers leaving VMware.

Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.

Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

SD Worx Ireland eyes 25% payroll share as tighter rules and EUR €3 million SME push fuel demand for compliant, automated pay systems.

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

SonicWall's future-proof firewalls help partners cut rip-and-replace, boost security and lock in long-term customer loyalty.

Tenable appoints veteran cybersecurity sales leader Dino DiMarino as chief revenue officer to drive global growth in exposure and AI risk.

Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

Zendesk moves to buy Forethought, betting on agentic AI agents to resolve most customer issues autonomously across platforms and channels.