Retail media Stories - Page 6

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025

Programmatic digital OOH set to reshape media plans

Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025

Topsort wins W23 funding to boost AI retail media for grocers

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

By Melvin Hipolito • 2 min read • Thu, 20th Nov 2025

Shirofune & Direct Agents boost retail media with AI automation

Shirofune partners with Direct Agents to integrate AI automation in retail media, boosting efficiency and driving a 44% revenue rise in Amazon campaigns.

By Kaleah Salmon • 3 min read • Wed, 12th Nov 2025

Priceline Pharmacy expands retail media network with Zitcha

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

By Melvin Hipolito • 3 min read • Thu, 30th Oct 2025

QSIC expands APAC retail media team with Jaclyn Shaw appointment

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

Data Analytics

Australian retail media first links in-store sales to digital ads

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025

Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025

Stories from Other Regions

Retail media stories

By Melania Watson • 4 min read • Tue, 23rd Dec 2025

Business Beyond Boundaries: The future of display technology in 2026

Samsung is turning business displays into AI-powered endpoints to drive real-time retail and hospitality operations by 2026.

By Amperity • 5 min read • Tue, 2nd Dec 2025

Retail media breakthrough in Australia: How Amperity, MixIn and Criteo cracked attribution

MixIn, Amperity and Criteo have launched Australia's first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

By Ross Pedgrift • 5 min read • Thu, 20th Nov 2025

Beyond the endcap: Designing media that blends into the retail environment

Retail media is evolving from static placements to integrated digital elements that blend with store design, creating seamless and immersive shopper experiences.

By Melania Watson • 4 min read • Thu, 20th Nov 2025

AI & retail media are set to transform UK shopping by 2026

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

Digital Transformation

StackAdapt bolsters Australian team with two senior hires

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

By Melvin Hipolito • 2 min read • Fri, 14th Nov 2025

By Kaleah Salmon • 3 min read • Fri, 24th Oct 2025

Frasers Group launches Sports Direct flagship in Liverpool with ELEVATE

Frasers Group unveils a 65,000 sq ft Sports Direct flagship in Liverpool featuring Everlast Gyms+ and its innovative ELEVATE retail media platform.

By Jed Nykolle Harme • 3 min read • Wed, 22nd Oct 2025

Westfield London unveils immersive Wicked experiential event for 2025

Westfield London will host 'Wicked: For Good - The Experience' from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.