Marketing stories
Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.
Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
Accurate address data is now helping firms cut delivery errors, price risk and target customers more precisely across multiple sectors.
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.
Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.
Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.
Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.
Outsourced fulfilment has freed the Lincoln confectionery firm to scale up, with daily collections replacing weekly dispatches and turnover climbing.
The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.
As AI spend surges, finance is being asked to prove which bets earn attention, revenue and growth, not just efficiency.
London SMEs are more likely than larger firms to be misdescribed by AI search tools, risking lost customers and missed revenue.
Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
