Digital marketing Stories - Page 2

Global Stories

Digital marketing stories

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • This month

Marketing Technologies

Agentic marketing and the intelligence ownership problem

As AI agents take over campaign decisions, brands risk losing control of the intelligence they learn from, not just the data they provide.

By Maximilian Groth • 4 min read • This month

Customer Experience

Marketing leaders fret over AI brand discovery gaps

A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.

By Joseph Gabriel Lagonsin • 5 min read • This month

Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • This month

Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month

Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

Bazaarvoice launches AI visibility package for retailers

Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Brightcove launches Gen 2 video platform with AI hub

Video teams could cut manual work and unlock revenue as Brightcove rolls out an AI tool that can act across its platform from chat prompts.

By Karen Joy Bacudo • 4 min read • This month

Manufacturing

Boomi names APAC customer innovation award winners

The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.

By Sean Mitchell • 4 min read • This month

Stories from Other Regions

Digital marketing stories

Digital Transformation

UK tech & telecoms small firms step up growth plans

UK tech and telecoms small firms are outpacing the wider SME market, with most already using AI and planning fresh expansion.

By Karen Joy Bacudo • 4 min read • This month

Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • This month

Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • This month

Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • This month

Digital Transformation

COSBOA urges support to boost small business AI use

Australia could miss the productivity gains from artificial intelligence unless small firms get more practical support to use it across their operations.

By Joseph Gabriel Lagonsin • 5 min read • This month