Customer data stories

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

Kumo says its new foundation model for relational enterprise data outperforms supervised rivals, scales to 500 billion rows and answers queries in natural language.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Booking.com tells some customers to watch for phishing after suspicious activity exposed reservation details, contact data and messages linked to bookings.

AI-era data security needs more than DSPM visibility, as firms must track how sensitive information moves and enforce controls in real time.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.

Accordion snaps up A5 to widen Salesforce, data and AI services for private equity clients across North America, EMEA and India.

Commvault adds structured database controls to Commvault Cloud after Satori deal, aiming to curb AI-era exposure across live and backup data.

Paysecure and Yaspa team up to add open banking, fraud controls and account-to-account payments to merchants' checkout flows.

Norton Rose Fulbright warns that AI agents could intensify privacy and security challenges for Asian companies as data moves across systems and borders.

Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.

OutSystems unveils Agentic Systems Engineering to bring governed AI development, shared context and enterprise controls to complex software estates.

Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.

SAP will fold Reltio's master data management tools into Business Data Cloud, strengthening its bid to unify enterprise records for AI across mixed systems.

Xero to embed Anthropic's Claude across accounting tools as JAX gains automation for cash flow, invoices and scenario analysis.

Custom Travel Solutions opens RouteStack, giving AI assistants live hotel inventory and a direct path to bookings as it eyes wider travel categories.

Landmark Technologies survey warns Irish employers are lagging as staff put confidential data into AI tools and use them for critical decisions.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.