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Consumer Trust Stories - Page 18

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Consumer Trust stories

Australian shoppers value seamless online & in-store experiences
Marketing Technologies

Australian shoppers value seamless online & in-store experiences

A new report reveals that 89% of Australian shoppers prioritise seamless online and in-store experiences, highlighting a significant trend in consumer behaviour.

By Sean Mitchell • 3 min read • Thu, 21st Nov 2024
Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
EBANX's expansion strategy drives financial inclusion in emerging markets
Payment Technologies

EBANX's expansion strategy drives financial inclusion in emerging markets

EBANX, founded in Brazil, is championing financial inclusion in emerging markets by connecting global businesses with local consumers across 29 countries.

By Melania Watson • 5 min read • Tue, 5th Nov 2024
Retailers urged to enhance trust with genuine content
Christmas

Retailers urged to enhance trust with genuine content

Retailers are urged to prioritise authenticity and user-generated content to build consumer trust amidst economic pressures this festive shopping season.

By Kaleah Salmon • 3 min read • Tue, 5th Nov 2024
AI cyberattacks on retailers rise ahead of holiday season
Data Protection

AI cyberattacks on retailers rise ahead of holiday season

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

By Shannon Williams • 3 min read • Fri, 25th Oct 2024
Building customer loyalty in a fragmented digital ecosystem
Data Analytics

Building customer loyalty in a fragmented digital ecosystem

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

By Anurag Vasisth • 4 min read • Tue, 22nd Oct 2024
Okta unveils new identity solution for GenAI applications
Identity and Access Management

Okta unveils new identity solution for GenAI applications

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

By Sean Mitchell • 3 min read • Thu, 17th Oct 2024
Consumers demand stronger data security against AI risks
Data Protection

Consumers demand stronger data security against AI risks

Research from Cohesity reveals that consumers worldwide are increasingly alarmed about excessive data collection and potential AI threats to their privacy.

By Catherine Knowles • 3 min read • Thu, 10th Oct 2024
MoneyGram cyberattack highlights financial sector vulnerabilities
Ransomware

MoneyGram cyberattack highlights financial sector vulnerabilities

MoneyGram confirms a cyberattack that crippled its services, raising alarms about vulnerabilities in the financial sector amid ongoing digital transformation.

By Kaleah Salmon • 3 min read • Thu, 26th Sep 2024
How first-party data supports Australia's current spotlight on privacy
Marketing Technologies

How first-party data supports Australia's current spotlight on privacy

Australia's Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

By Ben Chamlet • 4 min read • Mon, 23rd Sep 2024

Stories from Other Regions

Consumer Trust stories

ASX 200 report reveals cybersecurity risks in retail sector
Firewalls

ASX 200 report reveals cybersecurity risks in retail sector

A new report reveals alarming cybersecurity vulnerabilities in Australia's ASX 200 Consumer Discretionary sector, exposing major companies to increased breach risks.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Acxiom unveils top CX trends for 2025 with human focus
Data Analytics

Acxiom unveils top CX trends for 2025 with human focus

Acxiom's latest report reveals key customer experience trends for 2025, highlighting the essential blend of human engagement and AI technology.

By Kaleah Salmon • 3 min read • Fri, 22nd Nov 2024
How data breaches erode trust and what companies can do
Data Protection

How data breaches erode trust and what companies can do

Data breaches are costly, resulting in losses over USD $50,000 on average, while eroding customer trust and threatening company reputations.

By Aaron Sharp • 5 min read • Fri, 8th Nov 2024
Australian consumers distrust AI in customer services
Customer Experience

Australian consumers distrust AI in customer services

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024
Kiwis sceptical of AI in local businesses, reports Qualtrics
Customer Experience

Kiwis sceptical of AI in local businesses, reports Qualtrics

Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024
Singapore survey shows growing demand for mobile app security
Malware

Singapore survey shows growing demand for mobile app security

A survey by Appdome and OWASP shows 80.7% of Singaporeans expect proactive anti-fraud measures in mobile apps, highlighting rising security demands.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024
Why affiliate programmes aren't just for big businesses
Marketing Technologies

Why affiliate programmes aren't just for big businesses

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

By Kirsty Sharman • 5 min read • Mon, 30th Sep 2024
Adatree launches Insights to enhance fraud prevention in finance
Fintech

Adatree launches Insights to enhance fraud prevention in finance

Adatree launches 'Insights' product suite to boost fraud prevention and operational efficiency, leveraging Open Banking.

By Shannon Williams • 3 min read • Thu, 15th Aug 2024