Aston Martin stories
The tie-up gives wealthy travellers and corporate clients another way to pay for high-value motor sports trips and Formula 1 hospitality abroad.
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.
NetApp has appointed Puneet Gupta as Area Vice President for the UK and Ireland, bringing 30 years' experience and leadership from India to the role.
Pigment has partnered with Google Cloud to enhance AI-driven business planning, aiding global firms in making faster, more informed strategic decisions.
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.
Aston Martin Aramco F1 Team extends multi-year partnership with global cybersecurity firm SentinelOne to safeguard performance data and secure operations at their Silverstone technology campus.
Aston Martin Aramco's Formula One Team extends its successful partnership with intelligent data infrastructure company, NetApp, optimising performance with data-driven innovation in racing.
NetApp extends its partnership with the Aston Martin Aramco Formula One Team, a collaboration crucial for operational efficiency and competitive performance using real-time data insights.
Lenovo reveals new ThinkStation P8, powered by AMD Ryzen Threadripper and NVIDIA RTX, targeting professionals' workloads.
ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.
Remote's Global HR Platform aims to solve the entire end-to-end process of hiring, managing, and paying people worldwide.
The Reading consultancy is broadening beyond carmaking after 10 years in Britain, as manufacturers push digital overhaul across sales and factories.
The deal will secure race data and engineering systems across Aston Martin Aramco's operations as Formula One teams face rising cyber risk.
Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.
Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.
German expense management firm Circula has raised EUR €15 million to boost AI-driven automation, aiming to ease finance teams' workload and expand internationally.
EPOS deepens its ties with the Aston Martin F1 Team, bolstering race operations as their extended Global Audio Partner.
