Adobe stories
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Businesses must now manage how AI systems interpret their brands, as Adobe sees discovery traffic from chat tools and browsers rising fast.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Enterprises could cut the time needed to bring GPU systems into use, as the integration automates deployment of AI workloads and orchestration.
Many firms are failing to turn AI trials into production systems, with poor controls and weak data forcing almost half of projects to stall.
Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.
The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.
Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.
Students worried about revision accuracy can now check AI answers against source documents in Adobe's free Acrobat beta.
Retailers risk losing basket share as AI shoppers favour loyalty platforms that can verify offers and rewards in milliseconds.
Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
HackerOne launches live Agentic Prompt Injection Testing to expose real-world AI exploit paths as prompt injection threats surge 540%.
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Poor type choices could leave internal PDFs and branded documents unreadable for dyslexic users, exposing UK employers to Equality Act risks.
The move gives Toronto AI startups access to senior academic and industry advice as they push research ideas towards commercial products.
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
