Milestone revenue rises to DKK 2.2bn on AI expansion

Milestone Systems reported 10% net revenue growth in 2025, lifting revenue to DKK 2.2 billion, as the Copenhagen-based video technology group increased spending on research and development and expanded its product portfolio through acquisitions.

Operating income was DKK 104 million, down from DKK 107 million a year earlier. Research and development investment rose to DKK 633 million, or 28.8% of net revenue, up from 24.8% in 2024.

Over the past five years, Milestone has more than doubled its net revenue to DKK 2,196 million in 2025. The business employs more than 1,500 people worldwide and has been part of Canon's group since 2014.

Portfolio expansion

Milestone attributed its 2025 performance to the impact of strategic acquisitions and integration work across its product set. The company sells XProtect video management software and has added BriefCam video analytics and Arcules cloud video surveillance as a service to its portfolio.

It also acquired brighter AI, which provides anonymisation technology. Milestone positioned the technology as part of a broader push for the responsible use of artificial intelligence in video.

"2025 was a strong year for Milestone," said Lars Larsen, Chief Financial Officer. "We saw continued revenue growth and formally integrated BriefCam video analytics and Arcules cloud video surveillance as a service into Milestone. We also acquired anonymisation technology provider Brighter AI and launched Project Hafnia for developing future AI solutions. These achievements allow us to continuously innovate and invest in next-generation software."

Intelligent video

Video technology suppliers are increasing investment in analytics as customers look for more automated ways to search, summarise, and interpret large volumes of footage. Milestone pointed to a shift towards "Intelligent Video" across sectors, including law enforcement, airports, manufacturing, retail, critical infrastructure, smart cities, and traffic management.

Founded 27 years ago, Milestone built its platform around an open approach to integrating third-party systems and has broadened its offer beyond its core video management product.

"For nearly three decades, our open platform has been the heart of Milestone and remains so. In addition to XProtect video management software, we now have an expanded portfolio to offer to our partners and the world," said Jeppe Frandsen, Chief Executive Officer.

Milestone also set out its product direction across video management, analytics, and cloud services. "Our focus at Milestone is on building solutions that help customers get the most out of video. We will continue to accelerate our work in video management, analytics and cloud solutions so customers can gain easier and deeper insights from their video data," Frandsen said.

Nvidia collaboration

A key development in 2025 was Milestone's work with Nvidia on tools that apply artificial intelligence to video workflows. It introduced Project Hafnia, described as a collaboration with Nvidia focused on improving access to video data for training visual AI models.

Project Hafnia includes pilot programmes with the city of Genoa in Italy and Dubuque in Iowa, in the US. Milestone presented the initiative as a response to the difficulty of sourcing high-quality, reliable video datasets for training.

As part of the broader Nvidia collaboration, Milestone launched a vision-language model and a video summarisation tool for XProtect. The company said the tool produces text summaries from video and is based on Nvidia Cosmos Reason.

Milestone said the product is designed to speed up reviews of video footage, citing potential use cases for emergency response teams and city operations such as traffic management.

Outlook

For 2026, Milestone expects "significant opportunities" and plans to focus on cloud services, analytics, and responsible AI, linking the work to customer demand for extracting more value from video data.

"Looking ahead, we will continue to innovate in 2026 - both in terms of our products and in the ways in which we create value for our customers and partners," Frandsen said.