Addepar unveils Addison AI to power wealth insights
Addepar has launched Addison, a native artificial intelligence experience embedded in its wealth management platform. It is designed to deliver portfolio intelligence across investment workflows.
Addison runs across the platform and draws on Addepar's data foundation to surface information for investment professionals. The launch is part of a broader strategy focused on native AI, intelligent agents and new workflows across the investment lifecycle.
Addison is geared toward portfolio analysis and day-to-day decision support. It uses permission-aware access controls and provides traceable outputs tied to portfolio context, reflecting the need for trust, transparency and accountability in financial services.
Users who opt in can query portfolio information in natural language. The system can surface details such as performance drivers, exposures and liquidity, turning complex portfolio questions into contextual answers.
Human and AI
The launch comes as wealth management firms increase their use of automation and data tools. Some market commentary has suggested that digital advice tools will reduce the role of human advisers over time. Addepar supports a model in which AI complements human expertise rather than replacing client relationships.
Addison is also intended to connect teams across investment operations. It can be used across front, middle and back office workflows by drawing from a unified data layer.
"AI only becomes transformational when it's trusted enough to sit at the centre of how firms operate," said Bob Pisani, Addepar's Chief Technology Officer. "With Addison, we have built intelligence directly into the platform and grounded it in unified, trusted data to connect teams across the front, middle and back office. Built in partnership with our clients, this approach creates operating leverage, empowers confident decision-making and amplifies human judgment."
Platform context
Addepar supports more than 1,400 firms across nearly 60 countries. Those clients manage and advise on nearly $9 trillion in assets on the platform, according to the company. Addepar said feedback from this customer base has shaped how it designs and deploys AI features.
Addison adds to Addepar's existing AI-based products. Alts Data Management uses machine learning with human verification to extract and normalise private markets data. Intelligent Statements converts unstructured financial statements into files designed for review, aiming to reduce manual work and improve data quality.
Addison builds on the same unified data foundation used across the platform. Addepar described that foundation as central to consistent portfolio views and to controls around access and auditability.
Product roadmap
Addepar plans further development of Addison, including proactive insight delivery with market-aware context and cited sources. The roadmap also includes "agentic workflows" designed to keep humans involved in the process, according to the company.
These workflows are expected to span data operations and client-related tasks. Examples include data remediation, analytics, forecasting and reporting, as well as client intelligence and client management workflows.
Addepar also highlighted its annual research and development spend, which it put at more than $150 million. The company said the investment reflects the complexity and pace of change in the wealth and investment management sector.
Addepar operates internationally, with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva and São Paulo. Its platform integrates with nearly 650 software, data and consulting partners.
Addison is available as a native experience within the Addepar platform, with natural language analysis offered on an opt-in basis, the company said.